In the complex and challenging world of finance management, we sought to position Tradeshift as a positive step to the digitisation and automation crucial to help businesses thrive in times of uncertainty.

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Our approach was to focus on the reduction of manual processes and paper invoicing as the first stages of a new way to win in finance.

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By adopting a familiar game and punchy graphic visual style unique to us, we reflected the simplicity and efficiency of working with Tradeshift and ensured both stand out and the ability to communicate the clear benefits across digital and video creative.