Fujitsu Make IT Dynamic

Objectives

Fujitsu approached Quantum to raise the profile of its Make IT Dynamic website for technology influencers and decision-makers across Europe. Although the site was packed full of useful information, it was not reaching a wide enough readership. Our remit was simple – to boost traffic to the site using social media.

Approach

We started by optimising the website and developing a series of rich media assets to build rapport and stimulate interest among the target group. By introducing infographics, for example, we were able to support a running social media commentary via Twitter.

Having sourced the most visually interesting imagery available we created 15 social media flyers to complement the tweets and encourage followers to visit the website. The whole campaign was designed with visual continuity so the journey would be seamless for those clicking through.

To give Fujitsu a complete overview of the project, we produced an extensive social playbook that was home to the text for each tweet, every Bitly link, and a reference to the relevant social flyer.

Results

Before the campaign started we set ourselves an ambitious target to increase traffic to the Make IT Dynamic microsite by 913%. By the end of the campaign we had more than doubled this, with the volume of traffic rising by 1,831%.

In total, 30 tweets were circulated in 65 countries and the visual content was exceptionally well received. Analysis showed that plain text tweets sent out before our campaign had resulted in a 1.1% engagement rate. Ina short space of time, our image-led tweets saw this rise to 2.47%. The campaign has also had a lasting, positive effect on Fujitsu. It now makes every effort to include visually interesting content in all its tweets.

  • 30 tweets circulated in 65 countries
  • Target: 913% uplift in website traffic
  • Actual: 1,831% uplift in website traffic
  • Engagement rate of 2.47%

What the client said

Thanks to Quantum, Fujitsu were able to increase the number
of visitors to the Make IT Dynamic website and improve the
visibility and awareness of the campaign throughout the
CEMEA-I.


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