Dell

Objectives

C-level contacts in three public sectors verticals: Local Government, Healthcare & Higher Education (50 organisations per sector).

Approach

From research into the computing environments of each organisation, Quantum created tailored letters to accompany an industry focused brochure. Follow-up calling then complimented the direct mail send.

Results

After implementation of the campaign in two of the target sectors, Quantum generated 11 leads in the target organisations – an average of 10.5% lead to target organisation ratio across the first two sectors to go live.


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