Cisco UCS for SAP HANA

Objectives

To target Data Center Managers, Heads of IT, CIOs – in France, Germany, UK, USA, Singapore, Australia & Netherlands.

Approach

Cisco approached Quantum to assist them to re-energising their global SAP HANA proposition. The scope was broad hence Quantum elected to create a new theme and identity for the proposition. The new approach gave the Cisco and SAP HANA proposition a new flavour release the theme ‘Fixing the Data Center Puzzle’.

We created a number of assets including a campaign microsite, multiple emails creating a journey, infographics, video animations and supporting social content. All these assets were then localised into a number of European languages as more countries signed up to participate. Quantum’s multi-lingual telemarketing team followed-up the campaign as it was rolled out across each country.

Results

In France alone, over 100 BANT qualified leads have been generated in just a few months of outbound activity.  Campaigns in the US, UK, Singapore and Australia will all go live later in 2015.


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