The lead zone: a seven-figure lead for a top five bank
Posted by JamieKelly on a Friday in November, 2015
Analysing their future profit. We can’t name names of course, but our largest lead for the month was for over a cool £1million – as recorded in our client’s CRM system! Looking back over the past 24 months of activity, the one consistent aspect of the financial services market is the consistency of spend – which barring a typical dip at the beginning of the year is the basis for many of our client’s pipelines.
As for the technology behind the lead, it’s a brand/product we’ve also been asked to promote for a number of connected partners and vendors, and it’s interesting to see the concept of the ‘real time’ enterprise move from potential to reality as we near 2016.
We’re the lead generation experts, with a mission to drive business for the world’s leading technology companies. What’s more, as an integrated agency we’re rather good at it and have generated over £1 billion of pipeline opportunities for our clients – as measured in their CRM systems.