Social Media 101

Posted by JamieKelly on a Monday in November, 2014

Welcome to the first in our series of 101 posts, these are designed to go back to the basics of marketing and provide a simple overview for you to digest. This month we are focusing on social media marketing.

Social Media; it’s a patchwork of tweets, shares and content, a place where stalking has become effortless and is the home to your electronic second life. Involving yourself in Social Media has become the norm in today’s society. You can find out virtually anything, and a staggering 72% of all internet users are active on Social Media. Many businesses are too, and are determined to build a following on Social Media. In doing so, they are creating their own publishing platforms, content distribution networks and growing their marketing channels. So, how do they achieve this?


One of the most customer-welcoming things you can do is simply to start friendly conversations, with the aim to educate and not force company products on the customers or audience. Fortunately, Social Media makes this ‘social approach’ rather straight forward. This way, the audience feels welcomed and more involved, therefore, more willing to use the company, fulfilling the business’ aim of using Social Media.


The news is one of the most helpful tools you can use. All you’ve got to do is a bit of research, find a highly anticipated event or piece of news, and take advantage.  Good examples are the iPhone 5’s release, or more so, the Royal Baby arrival last year. These days, Social Media was on fire, everyone was online and waiting. What a perfect time to advertise! This can be known as Real-Time Marketing, which means you can take advantage of live events.


You need to catch the audience’s eye. Be it a crazy colourful advert, or just a simple image- text on its own doesn’t tend to appeal to people. So when you post a status, send a tweet or whatever you use, attach an image or something equally as appealing.


How do you get information? It’s easy; listen. The audience always have opinions and thoughts but don’t always have the place to share them. So, provide that place for them. Post questions, start debates and discussions, and spend time looking through these. Inspect LinkedIn groups, Twitter feeds, the list is endless. If you provide, they will respond!

Know Your Platform

  • Facebook – Facebook is a casual and friendly environment where people go to relax and chat with friends, so make sure to keep the tone light and friendly.
  • Twitter – Follow users in your industry or related fields, and you should gain followers in return. With Twitter, you have to be sure to interact as much as possible.
  • LinkedIn – LinkedIn is one of the more professional Social Media sites. Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations make your business appear more credible and reliable for new customers or clients.
  • YouTube – YouTube is the number one place for creating video content. ‘How-To’ videos and advertisements are probably your best bet!


Social Media can help with a heap of goals, such as:

  • Website traffic
  • Conversions
  • Brand awareness
  • Creating a brand identity
  • Communication and interaction with key audiences

With good comes bad

Using Social Media has many advantages:

  • Broad reach – can reach millions of people around the world
  • Free or low cost – you don’t normally need to pay for social media services
  • Fast – you can quickly disperse information to many people
  • Easy –  you don’t need high level skills or computer equipment


But there are risks you need to be aware and careful of:

  • Wasted time and money for little or no tangible return
  • Spread of wrong information
  • Legal problems for example, if you accidentally breach copyright, privacy, spam and other online laws.


So, we hope this little guide to social media will have educated you a little and made you more confident to explore the incredible world of social media.Now why not follow us and like us on facebook?

This blog post was written by Katherine Whybrow.

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