Posted by JamieKelly on a Tuesday in July, 2013
Quantum Marketing is proud to be shortlisted for the B2B Marketing Awards, for the second year running.
Quantum are contenders for the Best Integration of Sales and Marketing Award, a new award for this year, which judges agencies on their ability to enable effective co-operation and alignment between their clients’ sales and marketing functions.
As a deliberate strategy, Quantum operates formally insourced marketing teams located directly within SAP offices in India (Bangalore), UK (Feltham) and Ireland (Dublin). The teams sit directly with the SAP marketing and sales teams they are accountable to. The immediacy of this model facilitates regular communications and a combined team approach, and is a key factor in creating a streamlined relationship between sales and marketing teams.
Quantum is now an essential part of SAP’s extended team, working alongside both SAP’s teams and channel partners to present a single voice to the customer, drive integrated campaigns and enhance best practices far more effectively than if they were working remotely.
Through this integrated approach, Quantum have raised the bar for a successful campaign execution model that meets the goals of both sales and marketing teams. Massive leaps in lead volume and sales acceptance rates have been achieved, which set new benchmarks in best practice that have now been globally adopted by SAP.
“We’re delighted at being shortlisted for this award. To be shortlisted two years in a row really demonstrates not only the excellent progress Quantum is making in growing its integrated services offering, but it also shows the difference we are making to our long-term clients and the value they place in us.” said Jason Martin, Quantum’s Head of Marketing.
Last year Quantum won the Best B2B Lead Generation Campaign for an intensive global demand generation campaign carried out for Oracle.