Our Work

What we’ve been up to…

In a word we’ve been busy. Across different market sectors, clients and value propositions, with activities ranging from account-based marketing and event registration to promotional webinars and demand generation.

We’ve got some great stories to tell that highlight the programmes Quantum have been running, and the numbers we’ve delivered.

Here’s a snapshot to get you started:

TCS came to the table with two offers for retailers – the question was would they listen? Despite having a good story to tell, there was a concern that UK retailers lacked awareness of TCS’ global industry footprint – and local delivery capabilities. We decided to get personal and champion quality over quantity to engage with the target audience.

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TCS approached Quantum in search of creating a new identity for the Amsterdam Marathon, a premier event for TCS sponsorship globally. Quantum’s approach was one to create a theme that would not only resonate with the audience, but would also encourage them to participate and to get involved.

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The mission we were set was to help deliver the sales target for SAP Business One. This included the not insignificant objective of putting €2million into the pipeline pot.The year-long campaign launched in January 2013, and within five and a half months we’d already delivered 107% of the annual lead target…

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From research into the challenges facing each organisation, Quantum created tailored brochures and letters couriered to the individuals. Follow-up calling then complimented the direct mail send.

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Here we were tasked with establishing a global customer care and lead generation campaign across 170 countries in 30 languages. The focus was on generating hot, sales ready opportunities, as well as providing the information needed to help future leads through the sales cycle. The results continue to speak for themselves…

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The name of the game in this example was the Fujitsu PRIMEQUEST infrastructure solution.

Quantum’s role was to advertise and raise awareness of webinars designed to promote the technology. As part of our remit, we helped build the promotional microsite and managed the follow-up process for interested registrants and participants…

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Fujitsu also asked us to raise the profile of its Make IT Dynamic website. Although the site was packed full of useful information, it suffered from one key problem: the content was not being read. Our remit was simple: target influencers and decision makers across Western Europe using social media in a bid to boost traffic to the site …

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From research into the computing environments of each organisation, Quantum created tailored letters to accompany an industry focused brochure. Follow-up calling then complimented the direct mail send.

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A direct mail campaign tailored to each of the five audience personas, alongside a cover letter that addressed relevant financial metrics for each target account.

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As the target account list was relatively small, the approach devised by Quantum was to create a personalised approach to each account. Within the budgetary scope of the campaign Quantum designed a simple direct mail pack that was both visually intriguing and also personalised to the recipient.

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Cisco approached Quantum to assist them to re-energising their global SAP HANA proposition. The scope was broad hence Quantum elected to create a new theme and identity for the proposition. The new approach gave the Cisco and SAP HANA proposition a new flavour release the theme ‘Fixing the Data Center Puzzle’.

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