Myth busting #1: Never campaign in the summer months
Posted by JamieKelly on a Tuesday in September, 2015
Our August numbers make for interesting reading. Tradition, or at least prevailing belief, highlights the futility of running activities in the summer months. You know the thinking – key contacts are away with the kids, and the whole of Europe shuts its doors indefinitely. Yet experience doesn’t always endorse this reality. The results from our client campaigns offered a noticeable spike in August, and in fact the average lead value more than doubled.
Get your campaigns ready! Here are the best performing months for European Demand Generation campaigns – no surprises as you’ll see: