Let’s get smarketing
Posted by JamieKelly on a Monday in February, 2016
That’s right, sales and marketing working together so closely that their titles actually begin to merge… More than that, a greater portion of leads gets converted to pipeline. That’s why we created the Lead Handover service at Quantum – to help make this connection just that bit easier to achieve. What’s more it works, typically increasing the rate of sales accepted leads from around 20% per campaign to nearer 80%. How did this work out in January? Well take a partner activity we completed for a global technology services company, where we discovered that 18 of the 21 leads passed over hadn’t even been contacted. With Lead Handover, we ensured all 21 conversations happened – leading to 15 qualified sales opportunities. Result!!!