Lead of the month!

Posted by JamieKelly on a Monday in March, 2016

Drum roll please – the most exciting opportunity we generated in February was with a high street retailer looking to bring ‘real-time’ into their supply chain. This well known company, who for obvious reasons must remain nameless, is focused primarily on the UK market. Their immediate need, born from a clear strategy, allocated budget, and…

Bursting at the seams

Posted by JamieKelly on a Monday in March, 2016

Big data continues to overwhelm the storage demands of many organisations, judging by the technology that attracted the most interest in February. And it’s this growing appetite for new storage architectures that placed related storage products top of the list, followed closely by the month’s other big hitter: virtualisation. Completing the top five were (what…

Dial +41 for leads

Posted by JamieKelly on a Monday in March, 2016

That’s right it was Switzerland’s month – 477 square miles and 26 cantons that collectively helped generate a whopping 106% pipeline increase over January. Maybe it was anticipation of the spring thaw or maybe it was the <insert Swiss stereotypical interest>, but the country that frequently tops lists for economic competitiveness and quality of life…

The road warrior goes forth

Posted by JamieKelly on a Monday in March, 2016

  Judging by the spike in activity from the Accommodation & Food Services vertical, February is the month for releasing sales teams into the wild in search of new business opportunities. Their destinations could be customer meetings in exotic locations (think Hull), conferences or ‘workshops’ etc. – which is no doubt causing many an expense…

Let’s get smarketing

Posted by JamieKelly on a Monday in February, 2016

  That’s right, sales and marketing working together so closely that their titles actually begin to merge… More than that, a greater portion of leads gets converted to pipeline. That’s why we created the Lead Handover service at Quantum – to help make this connection just that bit easier to achieve. What’s more it works,…

The picture of good health

Posted by JamieKelly on a Monday in February, 2016

  Maybe it’s connected to all those New Year’s resolutions, but ‘human health’ scored big in terms of leads and interest in January – in fact the sector was up 651% on the previous month. The question of course, as with every resolution, is will it last the year? Only time will tell. Elsewhere in…

Great results aren’t just a mirage with Quantum

Posted by JamieKelly on a Monday in February, 2016

  Want to talk technology – Abu Dhabi Do!  January proved a particularly fruitful time to be contacting companies in the United Arab Emirates – with total demand levels up a whopping 844%. And all this during a time of record low oil prices (is there a correlation? Answers via postcard please!). Second in our…

2016 – the new virtual reality

Posted by JamieKelly on a Monday in February, 2016

  Is this going to be the year of the virtualisation software? Granted it doesn’t have the same ring as ‘Year of the Monkey’ but maybe if our Chinese friends had been aware of the 412% monthly increase in virtualisation leads that may well have renamed their new year! Other areas in January that deserve…

Regional differences – assessing the best action areas of 2015

Posted by JamieKelly on a Wednesday in January, 2016

    We’ve noticed some fascinating differences between 2014 and 2015 – led by our favourite nation (for the year), Sweden, that accounted for over £8.5 million in qualified sales opportunities.  This wasn’t the only ‘surprise’ result: Austria was the nation that generated the largest percentage increase in leads across the year – a huge…

Season’s greetings – which sector led the way with 64.5% growth?

Posted by JamieKelly on a Wednesday in January, 2016

    It wasn’t just retail than enjoyed a bumper month, though this enjoyed a month-on-month increase of 99%.  The big sector for demand generation in December was surprisingly education, up 64.5% on November and coming in with £1.4 million in opportunities (not bad considering holidays and the challenge of getting hold of people during…

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